Film photography still has a great allure. Shooting on film evokes a retro feel, with pastel colors, grain, and imperfections that convey warmth and nostalgia. It also taps into many people’s memories. There’s the uniqueness of the negative, which many couples appreciate for its artistic touch and the sense of craftsmanship that might feel less obvious in digital—though it does exist. For instance, in this photography studio, every wedding is developed in a unique way and tailored to the couple’s tastes: the type of color correction, the style of black and white, etc., are all customized for each individual story.